Facebook Marketing

Effective Facebook Marketing Strategies

In 2013 it has been estimated that there are near about 1.11 billion facebook users.

Logo Reflects Your Brand Identity

Business Logos generally defined as an iconic face for your company to the world. It shows the graphical representations of the core values and objectives of the company. It is one of the essential branding components of the companies today. Never forget that a good logo can lead to a boost in your sales and conversions and a poor logo can turn off your customers any time.

According to the sources Twitter had paid only $ 15 for its unique logo and Nike had just spent $ 35 for its logo. What all we need to understand is that to design the impressive logo you don’t need to spend huge amount of money to attract your potential client towards your brand. Moreover it’s all about the mind game where you need to spend some time and efforts in the brainstorming that what you want to convey through your logo to the People.

Following branding and marketing strategy need to be considered before making the logo for the company:-

• Definite Purpose: - Corporate and business logos must be designed with some definite purpose because they act as a face of a company. As we know that images speak louder than words, so your logo which is the combination of fonts, images, color, visual elements and typography all these things need to be so perfect to convey the relevant information about the company along with some sense of meaning and a feeling of trust. Don’t forget that your well defined logo will become the advertising and marketing support in future. 
• Designing Principle: - The logo should be designed in such a manner that it will give some identity to your business. The selection of colors, fonts, images, text and slogans should be very unique in its own way so better choose wisely. Every single symbol you used in your logo make people think of traits that are associate with your company.
• Brand Identity: - Always remember that people identify your brands with your logo only. So a good logo works as a brand identity for your growing business. It appears everywhere on your marketing material like on stationeries, websites, business cards, brochures, pamphlets, hording etc. Even now days people are so much socialite and they are using their brand identity or we can say that logo images  in all social networking sites so that they can capture the attention of the people from all over the world. Most of the time a well designed logo can contribute a lot to the success of your business whereas a shabby logo can reflect amateurishness.
• Don’t Play with the size: - When it comes to logo design size does matter. Logo size plays an important role because it comes everywhere on your marketing material. So a wrong size can spoil the branding. Make sure your logo should be legible at all sizes.
• Be Different: - Different and Uniqueness is your first priority while choosing the design for your logo. Though it’s very easy to copy someone designs but its damm difficult to be innovative and creative, so while making the logo for the companies dare to think different and always stand out of the crowd. So try variety of colors, designs, fonts that works best for you. In short we can say that play with different designs.
• Follow the rule of K.I.S.S (Keep it simple and stupid):- Since from the starting of the designing process or in the brainstorming step don’t mess up with the complicated designs always keep your logo design simple. The simple design is more recognizable by the people. For example the logo of the Nike company – swoosh is an extremely simple design but it is the one of the most recognizable logo in the world. 

                  Let us look some other Examples of the Great and Successful logos:- 

Promote your Brand with Instagram

Promote your Brand with Instagram

Capture and Share the World’s moments- well said by Instagram Team. A smart and stupendous photo and video sharing social networking service, which allows you to click anywhere, apply filters and share it with the people around the world. You can share it with Facebook friends, Twitter followers, Google + followers and with everyone through Social Networking sites. 

With the emergence of Social Media Mix in the marketing, Instagram is becoming one of the platforms for giving a buzz to your business. Yes! It means that now you can promotes your brand in the most fascinating manner. Since from the 2012 the day when facebook acquired Instagram for $1 billion, its popularity is touching the peak among the users and the brands. There are currently over 150 million monthly active users. 

So now the question is are you using Instagram for your Brand Promotion? Many of the large scale businesses, high ended brands beginning to realize its effectiveness and actively uses it to promote their brand and targeting the right audience to make it visible to a new market.

Following are the tips which we can use for the success of the company via Instagram: 

• Get the Advantage of Photo and Video Sharing Feature: Sharing the great quality of Photos and Videos with the people is the amazing feature of Instagram and I must say being a company you can derive the full benefits out of it if your advertising goal is brand Promotion. Convey your message to your target audience through photo & video content in a most effective manner. It should be less confusing but more interactive.  Use 15-second, editable, filter-enabled video with Instagram and give your brand an ability to get more personal and engaged with your new audience.
• Don’t think too much about when to Post: Since Instagram is the mobile based, interactive Social networking mobile apps which is used by the user almost every hour, So don’t waste time in thinking when to post as there is no fix schedule  of posting. What makes Instagram awesome is that post anytime when you feel like.
• Use Pertinent and Popular Hashtags: Hash tags are the great tools which we can use in our post or photos to get more exposure. Maximum users of these social networking sites used hashtags on a particular topics. In fact there is a correlation between the hashtags you use and the success of your content. So it is highly recommended that use Hashtags at least 1- 3 per photo in your posts. It gives you more opportunities to get engaged and interacts with your users.  #loves, #cute, #Follow are few of the top tags on Instagram.
• Follow your Followers: To make a healthy relationship with the people to whom you are follow- Always follow them back. You never know when they become your prospective clients in future.
• Don’t Hesitates to tag other brands and people: Tagging is the powerful feature on Instagram. It allows you to tag other in your posts, so don’t hesitate to use this feature fully.Tag people, multiple brands which are relevant to your content post and add some credibility to your posts.
• Host the contest on Instagram: Being the large scale business and companies organized photo contest on Instagram by using appropriate hashtags .Recently Samsung camera company used the hashtags #liveIn the moments to promote their Instagram photo contest on their facebook page. Here you can also take the help of other social networking sites to update your potential customers about your upcoming contests and events related to photography on Instagram through your status.
• Optimize your Profile: Make your company profile informative on Instagram by using great words, specific images and brand information in a concise manner.
• Industry Related Hashtags: If you are in company event and clicked a lot of photos, use them in your account with relevant hashtags so that event coordinators, your employees and other attendees can find them.
• Always Post something new and updated: Your followers are looking forward to get the Fresh, updated and innovative information from your side. So always give your followers a first look of an event, product or news feature.
• Get more Followers from Facebook : According to the  great aspiring entrepreneur and CEO of Tint  (Organization which helps to develop the relationship with the customers through social media) – Tim Sae Koo  states that cultivate the 3 important things in your Instagram account :

·         Connect it with your Facebook Account to increase your followers

·         Use relevant and popular Hashtags

·        Following others to get engaged with them by liking and commenting on their Photos.

Social Media Trends

Social Media Marketing will be the most lucrative Industry in 2014. It will allow getting the best out of it not only for the small business but for the bigger brands and companies too. The trends which we saw in 2013  will still continue in 2014 .What all you need to understand is how  you communicate with your clients , how to develop the healthy relationship with your customers and last but not least understanding the power of great Content.

The trends which we all can follow in 2014 for the Social Media Industry are as follow:

•  Priority to the Mobile devices:  As we all aware that mobile devices are with everyone and it promotes your brand anytime anywhere. So you need to focus on the point that every business website should be compatible to the mobile devices and it need to be optimized for mobile. So if you are an entrepreneur or running a small scale business this is the high time to switch to a mobile site if you haven't yet, and start thinking that how people interacts with your business through mobile devices, how you can connect to the right customer at right time through their phone which include Mobile Apps, SMS, and emails which can be particularly designed for the mobile devices.
• Blogging Will always Remain The #1 : It is your great content only that seals the deal and holds the attention of the client, driving the maximum traffic to your business and all is possible through Blogging. Blogging will always consider be the no. 1 tools for lead generation. So if you are a good writer and you have a subject knowledge don’t wait, start writing for the potential people who seeks your tips through the great content.
• Valuable Content not just the content: Google, Face book and other relevant social media sites value your great content not the spammy content. So before writing think twice about the content which is really worth and reverberate with your customers.
•  The power of Google +: The new social network Google + is spreading faster now and people are switching over to the Google + from the Facebook .  Google + is on beta stage which is about to launch Promoted Post like facebook and it allow you to get your content out to the large audience or we can say that right person at the right time than ever before.
•  Word of Mouth is still holds the power : The word of mouth marketing is one of the most powerful way to get in front of the large no of customers in a new way. The more your best customers spread the word for you or promote your brand verbally the more chances, you can gain trust in a new clients and can convert them into a fruitful leads.
•  Pictures speaks louder than word: It is right to say that Images speaks louder than words , as now days there are so many sites which are coming up with Images and people are using it as a tool to demonstrate their messages to the large no of audience. Few of them are Instagram, Pinterest etc and yet more to come. But the text is still alive, what all you need to focus is how to mingle your images with your text which compliments your message.
•  Video Impact: Videos always arouse the curiosity in the mind of the consumers to learn more about your business. Whether it’s informative, educative or entertainment, people will never miss the chance to see a video which highlight your message in a most beautiful manner. It still creates a meaningful relationship between business and consumer. But make sure that like your sites, your video content should also be compatible and optimized for mobile.
• Share Share and Share: The only thing which you can do at the initial level of your branding is to share your content with as many as people possible, so that you can directly communicate with your customer, you understand them and they understand you positively. Sharing will give you the extra benefit that it helps you to get good rank in SEO.