Leads Generation with Social Media

Sales is the blood and soul of any business but it is as difficult to make sales as it is easy to spell the word. But don't worry any problem can be solved with a pinch of creativity and courage to experiment with the things. Lead generation is a step prior to the final closing of the sales process and as a business you must try out new ways to gain more and more leads. These days’ social media and lead generation are going hand in hand and you will be wise decision maker if you will use social media smartly for your own growth. It can be from any channel like Facebook, Pinterest, Twitter, Instagram, LinkedIn, Vine and Slideshare. This blog will help you in preparing yourself to check out 8 most prominently used social media platforms by the businesses these days.

1. Be social on social media : It's not that enough to be on social media just for the sake that other are doing . Though it's important to engage more and more leads but what is essential is that you must behave according to the culture at social media. By culture I didn't mean that to follow certain rules and regulations but  you should not miss out the aspect of the social media! There are many ways in which you can engage a wide audience. Some of the ways are as follows-

• Create a company page in a professional manner but talk to your audience in a friendly way.
• Watch out for the questions that pop-in from time to time and answer them as honestly as possible.Try to be neutral.
• Spot the people with an interest either in your products or services or the similar ones.
• A guest blogger on the site of your competitor could also become your customer one day!

     2.  The 10:4:1 ration of social media : You should include links on social media in a set ratio of                          10:4:1. You need to try  out this ratio for business success in the following manner:

• 10 posts taking the user to an article by a third-party.
• 4 posts linking the user to one of your company’s blog post specifically, It can be anything like some latest updates of your company, new launch, answers of customer queries etc.
• 1 post taking the user to your company landing page having a registration form with an offer.

     3. Learn and employ different features of social media : Your content should be meaningful, informative, evocative  and at the same time quick to read as a user on social media doesn’t has much time to spend on 1 post only.  It is highly important to be flexible on social media especially with your content. You cannot afford to be lazy and post just same content on all the social media platforms that you use. For example, if you are using Pinterest that caters to a younger audience with images, you should focus on images that are Impressive enough to tell a story to your audience. Remember that Pictures speaks louder than words.

     4. Be specific with your ads on social media : Prepare an ad for the social media with all the components of a good ad viz. a clear cut CTA i.e. call-to-action, relevant images at appropriate places and a language that is a blend of professional and general tone. Your ad should focus on demographic lead generation and it should be appropriate according to the social media platform you are adopting for business promotion activities.

 

   5. Develop unique content with a pinch of creativity : Content is king! It is true not just for the websites but for the social media platforms as well. Always pay attention to the fact that the content you are creating and posting has the potential to go viral. This calls for your creativity and understanding of your target audience. A content that is shared and has a wide presence online is able to generate keen interest in the minds of the audience or the leads. The leads will get an impression that you are an industry leader and will be compelled to think about you as a better option in the market that they can place their trust on.

 

6. Optimize on Tweets : You can use a tweet for business growth by leveraging it in various ways. You can either embed it as a link on your web page or use it as a testimonial. Tweet on one of your most viral blog and then link it with your company’s web page so as to induce interest in the minds of the readers and enhance your professional image.   

 

7. Optimize Vine posts : Vine is a medium for young audience and hence you should not shy away from being lively here. To score high on this parameter you can employ a professional videographer and assign him the interesting but challenging task of coming up with a video that appears as a prank video. The length should not be very high but only 6-8 seconds.

8.Be updated with the industry news : Build comradeship within the industry and be updated about the latest news. Be the messenger of the industry news and help out your readers to gain good knowledge about your industry. This will actually promote among them a positive feeling about you as a business that is quite active in the industry.

 

Follow the above mentioned tips with trust and confidence for your benefit and experience the difference sooner than later!   

 

 

5 Good Reasons You Should Go For PPC

Have you been wondering lately whether to invest in PPC or SEO? Which is the right route for you to grow business in the way you desire? SEO may eat away your money without promising any good results but PPC is one such thing that has beaten SEO and has become the darling of business owners. Here are 5 ways that help you out to go for PPC .

1.       You are the master with PPC 

You have a direct control over many important things such as landing page, the keywords, the visibility of your ad copy and others. You  can easily compare two ad copies to get a data that can prove to be very helpful in making the right decisions regarding the required changes in the new ad copy. You virtually have good control over the keys!

2.       Category leadership is easy with PPC 

Imagine you have invested in SEO and the ad have also succeeded in grabbing the first position in the search results. What do you expect next? A higher click-through rate, isn’t it? But sad you are still competing with many ad copies who are smartly attracting the viewers towards their beauty! Need not worry much, if you can ensure that the ‘Quality Score’ of your ad is good, you can boost up your ROI. 

3.   Continuous feedback

If you are cursing PPC for not producing the desired results, then you should feel guilty about it. Yes! You are doing nothing but wasting your time and energy in criticizing an important medium of advertisement which your competitors are not only using but have mastered the art as well. In order to obtain the maximum out of PPC, you need to include more and more feedback in your PPC strategy.

4.       You have the actual data with PPC 

Google has adopted a new policy under which it doesn’t shares the referral data related to the keyword organic search. It gives the security reason for the same. There is nearly 40% data which can’t be accessed by the businesses. But the wise decision  made by smart business owners some time ago to pay for PPC and obtain the related data in the form of useful and understandable statistics. How can you boost up your ROI with no relevant data? So, trust PPC for relevant data collection and analysis.

5.       PPC unperturbed by frequent algorithm changes 

With SEO, you may jump from your seat in exhilaration one day for ranking high on Google but may squeeze to a mere living object after witnessing a shocking 70-80% decline in your rankings. The reason may be a slight change in Google policies governing the content quality and the resultant ranking of your business. If you are a PPC lover, you will be happy to know that the PPC world is not affected by frequent algorithm changes unlike SEO. Google has its own rewards for the giant credit card holders who actually shell down money  for each click. The quality score may face some changes but PPC as a whole doesn’t gets a bad or irreparable effect.

Businesses are trusting PPC more and more for its many beneficial features against SEO as discussed in this blog. So, when are you going to be smart and trendy in your business operations? 

Google+ - Latest social media tool for the marketers

In the month of January last year, Google+ grabbed second position beating Twitter to become the second most popular social network. This good news came to Google+ by the Global Web Index. The businesses were initially reluctant about the idea of setting up the page on Google+ but it did not took a long time to get their opinions changed. One of the main reasons behind it was that Google has integrated its various services like the Android based ones, Google Maps and YouTube in addition to others with Google+ so as to unite the social media with the online marketing campaignsand the different social networks.

Google+ is proud of extending its services to nearly 350 million users who are actively using this social networking platform.There are planned hangouts organized by popular brands which are not just limited to the fashion industry but various others such as Cadbury, Burberry, Coca Cola, Samsungto name a few.The brands’ interactive activities have raised by 45.5% in a period of two quarters viz. Q2 2012 and Q1 2013. A popular example of Google+ hangouts is that ofBurberry, a luxury brand recently introducedits ‘Kisses campaign’ on Google+.

 People usually draw a comparison between Facebook and Google+ but there is a lot of difference in the way the two operate. The interesting features such as sharing a video that can be seen by the entire group, easy participation in the hangouts, interconnectedness with various Google platforms, frequent competitions and prize distributions and its ability to work as a customer relationship management tool are all making Google+ an attractive option for the businesses these days. Google+ can not only help in ranking high in the search results but has evolved as a unique online marketing tool. 

The main advantage of making Google+ your ally in business for social networking is that the businesses need to use a code that connects them to the Google page. The Google+ page appears alongside the search results and hence, it is a great tool for discoverability of the brands. The setting up of a page on Google+ is not just easy but is also free of cost and quite easy to activate. It enables the users to search for their known-ones easily to form a community. The latest Android devices are appearing with thesupporting feature for Google+.