Business Logos generally defined as an iconic face for
your company to the world. It shows the graphical representations of the core
values and objectives of the company. It is one of the essential branding
components of the companies today. Never forget that a good logo can lead to a
boost in your sales and conversions and a poor logo can turn off your customers
any time.
According to the sources Twitter had paid only $ 15
for its unique logo and Nike had just spent $ 35 for its logo. What all we need
to understand is that to design the impressive logo you don’t need to spend
huge amount of money to attract your potential client towards your brand.
Moreover it’s all about the mind game where you need to spend some time and
efforts in the brainstorming that what you want to convey through your logo to
the People.
Following branding and marketing strategy need to be
considered before making the logo for the company:-
- Definite Purpose: - Corporate and business logos must be designed with some definite purpose because they act as a face of a company. As we know that images speak louder than words, so your logo which is the combination of fonts, images, color, visual elements and typography all these things need to be so perfect to convey the relevant information about the company along with some sense of meaning and a feeling of trust. Don’t forget that your well defined logo will become the advertising and marketing support in future.
- Designing Principle: - The logo should be designed in such a manner that it will give some identity to your business. The selection of colors, fonts, images, text and slogans should be very unique in its own way so better choose wisely. Every single symbol you used in your logo make people think of traits that are associate with your company.
- Brand Identity: - Always remember that people identify your brands with your logo only. So a good logo works as a brand identity for your growing business. It appears everywhere on your marketing material like on stationeries, websites, business cards, brochures, pamphlets, hording etc. Even now days people are so much socialite and they are using their brand identity or we can say that logo images in all social networking sites so that they can capture the attention of the people from all over the world. Most of the time a well designed logo can contribute a lot to the success of your business whereas a shabby logo can reflect amateurishness.
- Don’t Play with the size: - When it comes to logo design size does matter. Logo size plays an important role because it comes everywhere on your marketing material. So a wrong size can spoil the branding. Make sure your logo should be legible at all sizes.
- Be Different: - Different and Uniqueness is your first priority while choosing the design for your logo. Though it’s very easy to copy someone designs but its damm difficult to be innovative and creative, so while making the logo for the companies dare to think different and always stand out of the crowd. So try variety of colors, designs, fonts that works best for you. In short we can say that play with different designs.
- Follow the rule of K.I.S.S (Keep it simple and stupid):- Since from the starting of the designing process or in the brainstorming step don’t mess up with the complicated designs always keep your logo design simple. The simple design is more recognizable by the people. For example the logo of the Nike company – swoosh is an extremely simple design but it is the one of the most recognizable logo in the world.
Let us look some other
Examples of the Great and Successful logos:-
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