Promote your Brand with Instagram

Promote your Brand with Instagram

Capture and Share the World’s moments- well said by Instagram Team. A smart and stupendous photo and video sharing social networking service, which allows you to click anywhere, apply filters and share it with the people around the world. You can share it with Facebook friends, Twitter followers, Google + followers and with everyone through Social Networking sites. 

With the emergence of Social Media Mix in the marketing, Instagram is becoming one of the platforms for giving a buzz to your business. Yes! It means that now you can promotes your brand in the most fascinating manner. Since from the 2012 the day when facebook acquired Instagram for $1 billion, its popularity is touching the peak among the users and the brands. There are currently over 150 million monthly active users. 

So now the question is are you using Instagram for your Brand Promotion? Many of the large scale businesses, high ended brands beginning to realize its effectiveness and actively uses it to promote their brand and targeting the right audience to make it visible to a new market.

Following are the tips which we can use for the success of the company via Instagram: 

• Get the Advantage of Photo and Video Sharing Feature: Sharing the great quality of Photos and Videos with the people is the amazing feature of Instagram and I must say being a company you can derive the full benefits out of it if your advertising goal is brand Promotion. Convey your message to your target audience through photo & video content in a most effective manner. It should be less confusing but more interactive.  Use 15-second, editable, filter-enabled video with Instagram and give your brand an ability to get more personal and engaged with your new audience.
• Don’t think too much about when to Post: Since Instagram is the mobile based, interactive Social networking mobile apps which is used by the user almost every hour, So don’t waste time in thinking when to post as there is no fix schedule  of posting. What makes Instagram awesome is that post anytime when you feel like.
• Use Pertinent and Popular Hashtags: Hash tags are the great tools which we can use in our post or photos to get more exposure. Maximum users of these social networking sites used hashtags on a particular topics. In fact there is a correlation between the hashtags you use and the success of your content. So it is highly recommended that use Hashtags at least 1- 3 per photo in your posts. It gives you more opportunities to get engaged and interacts with your users.  #loves, #cute, #Follow are few of the top tags on Instagram.
• Follow your Followers: To make a healthy relationship with the people to whom you are follow- Always follow them back. You never know when they become your prospective clients in future.
• Don’t Hesitates to tag other brands and people: Tagging is the powerful feature on Instagram. It allows you to tag other in your posts, so don’t hesitate to use this feature fully.Tag people, multiple brands which are relevant to your content post and add some credibility to your posts.
• Host the contest on Instagram: Being the large scale business and companies organized photo contest on Instagram by using appropriate hashtags .Recently Samsung camera company used the hashtags #liveIn the moments to promote their Instagram photo contest on their facebook page. Here you can also take the help of other social networking sites to update your potential customers about your upcoming contests and events related to photography on Instagram through your status.
• Optimize your Profile: Make your company profile informative on Instagram by using great words, specific images and brand information in a concise manner.
• Industry Related Hashtags: If you are in company event and clicked a lot of photos, use them in your account with relevant hashtags so that event coordinators, your employees and other attendees can find them.
• Always Post something new and updated: Your followers are looking forward to get the Fresh, updated and innovative information from your side. So always give your followers a first look of an event, product or news feature.
• Get more Followers from Facebook : According to the  great aspiring entrepreneur and CEO of Tint  (Organization which helps to develop the relationship with the customers through social media) – Tim Sae Koo  states that cultivate the 3 important things in your Instagram account :

·         Connect it with your Facebook Account to increase your followers

·         Use relevant and popular Hashtags

·        Following others to get engaged with them by liking and commenting on their Photos.