Leads Generation with Social Media

Sales is the blood and soul of any business but it is as difficult to make sales as it is easy to spell the word. But don't worry any problem can be solved with a pinch of creativity and courage to experiment with the things. Lead generation is a step prior to the final closing of the sales process and as a business you must try out new ways to gain more and more leads. These days’ social media and lead generation are going hand in hand and you will be wise decision maker if you will use social media smartly for your own growth. It can be from any channel like Facebook, Pinterest, Twitter, Instagram, LinkedIn, Vine and Slideshare. This blog will help you in preparing yourself to check out 8 most prominently used social media platforms by the businesses these days.

1. Be social on social media : It's not that enough to be on social media just for the sake that other are doing . Though it's important to engage more and more leads but what is essential is that you must behave according to the culture at social media. By culture I didn't mean that to follow certain rules and regulations but  you should not miss out the aspect of the social media! There are many ways in which you can engage a wide audience. Some of the ways are as follows-

• Create a company page in a professional manner but talk to your audience in a friendly way.
• Watch out for the questions that pop-in from time to time and answer them as honestly as possible.Try to be neutral.
• Spot the people with an interest either in your products or services or the similar ones.
• A guest blogger on the site of your competitor could also become your customer one day!

     2.  The 10:4:1 ration of social media : You should include links on social media in a set ratio of                          10:4:1. You need to try  out this ratio for business success in the following manner:

• 10 posts taking the user to an article by a third-party.
• 4 posts linking the user to one of your company’s blog post specifically, It can be anything like some latest updates of your company, new launch, answers of customer queries etc.
• 1 post taking the user to your company landing page having a registration form with an offer.

     3. Learn and employ different features of social media : Your content should be meaningful, informative, evocative  and at the same time quick to read as a user on social media doesn’t has much time to spend on 1 post only.  It is highly important to be flexible on social media especially with your content. You cannot afford to be lazy and post just same content on all the social media platforms that you use. For example, if you are using Pinterest that caters to a younger audience with images, you should focus on images that are Impressive enough to tell a story to your audience. Remember that Pictures speaks louder than words.

     4. Be specific with your ads on social media : Prepare an ad for the social media with all the components of a good ad viz. a clear cut CTA i.e. call-to-action, relevant images at appropriate places and a language that is a blend of professional and general tone. Your ad should focus on demographic lead generation and it should be appropriate according to the social media platform you are adopting for business promotion activities.

 

   5. Develop unique content with a pinch of creativity : Content is king! It is true not just for the websites but for the social media platforms as well. Always pay attention to the fact that the content you are creating and posting has the potential to go viral. This calls for your creativity and understanding of your target audience. A content that is shared and has a wide presence online is able to generate keen interest in the minds of the audience or the leads. The leads will get an impression that you are an industry leader and will be compelled to think about you as a better option in the market that they can place their trust on.

 

6. Optimize on Tweets : You can use a tweet for business growth by leveraging it in various ways. You can either embed it as a link on your web page or use it as a testimonial. Tweet on one of your most viral blog and then link it with your company’s web page so as to induce interest in the minds of the readers and enhance your professional image.   

 

7. Optimize Vine posts : Vine is a medium for young audience and hence you should not shy away from being lively here. To score high on this parameter you can employ a professional videographer and assign him the interesting but challenging task of coming up with a video that appears as a prank video. The length should not be very high but only 6-8 seconds.

8.Be updated with the industry news : Build comradeship within the industry and be updated about the latest news. Be the messenger of the industry news and help out your readers to gain good knowledge about your industry. This will actually promote among them a positive feeling about you as a business that is quite active in the industry.

 

Follow the above mentioned tips with trust and confidence for your benefit and experience the difference sooner than later!