In the month of
January last year, Google+ grabbed second position beating Twitter to become
the second most popular social network. This good news came to Google+ by the
Global Web Index. The businesses were initially reluctant about the idea of
setting up the page on Google+ but it did not took a long time to get their
opinions changed. One of the main reasons behind it was that Google has
integrated its various services like the Android based ones, Google Maps and
YouTube in addition to others with Google+ so as to unite the social media with
the online marketing campaignsand the different social networks.
Google+ is proud
of extending its services to nearly 350 million users who are actively using
this social networking platform.There are planned hangouts organized by popular
brands which are not just limited to the fashion industry but various others
such as Cadbury, Burberry, Coca Cola, Samsungto name a few.The brands’
interactive activities have raised by 45.5% in a period of two quarters viz. Q2
2012 and Q1 2013. A popular example of Google+ hangouts is that ofBurberry, a
luxury brand recently introducedits ‘Kisses campaign’ on Google+.
People usually
draw a comparison between Facebook and Google+ but there is a lot of difference
in the way the two operate. The interesting features such as sharing a video
that can be seen by the entire group, easy participation in the hangouts, interconnectedness
with various Google platforms, frequent competitions and prize distributions
and its ability to work as a customer relationship management tool are all
making Google+ an attractive option for the businesses these days. Google+ can
not only help in ranking high in the search results but has evolved as a unique
online marketing tool.
The main
advantage of making Google+ your ally in business for social networking is that
the businesses need to use a code that connects them to the Google page. The
Google+ page appears alongside the search results and hence, it is a great tool
for discoverability of the brands. The setting up of a page on Google+ is not
just easy but is also free of cost and quite easy to activate. It enables the
users to search for their known-ones easily to form a community. The latest
Android devices are appearing with thesupporting feature for Google+.
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