Boost your Social Media Presence

Hello everyone once again I am back with the very interesting topic. We all know that how social media marketing is evolving so quickly and for this we need to get updated always to get the maximum results. Near about more than 200 social networking sites are actively used by all over the world and the level of their participation is also emerging.

Now the point of discussion here is how can we enter into the conversation and engage with potential people and the vast industries?

The Answer of the above question is by fostering your social media profiles. Yes of course like other web marketing platforms we can boost and optimize our social media profile for various channels like LinkedIn, Twitter , Google + and so on.

Let’s see how we can boost our Social media profiles:

• Selection of the right channel: To select the right social media channel is the most important step to be considered. Don’t get pressurized to be active on every social media platform. What is more important is to understand which channel is relevant for you and focus your efforts in optimizing those channels which works best for you. If we will talk about Facebook and Twitter, they are the prime channels to build the relationship with your audience by providing them perfect tweets and clear posts representing you and your company whereas channels like Youtube, Instagram, and Pintrest which are video led platforms showcase your visual content in the better ways.
• Create Persuasive content regularly: Remember that great content is always appreciable by others. It will not only arouse the interest of the people but inspire loyalty among your potential audiences. If you want to publicize informative, persuasive stories, interesting facts and researches throughout the year over different social media channels then its best to develop the content calendar to schedule the postings. It will not only give consistency but it avoids splurges of posts or delays.
• Flexibility: I have read it somewhere that Social media is a fluid and dynamic environment, so it requires a same approach from you. Be flexible as per the demand of Industry. No one like the outdated content, if important information breaks make sure you are the first one to tweet or post. Through this you will be always updated and upgraded in your audience eyes.
• Join the Conversation: Always be into the conversation with your audience to build the relationship with them. Request your fans and followers to give feedback on your recent activities on different social media channel and make them feel that they are the part of your company and their opinions valued you the most by listening them properly. Remember that to be a good conversationalist; you need to be a great listener. However don’t get into the trap of self promotion, represent yourself as an Industry Expert by commenting on relevant issues or trends.
• Appreciate your Followers: In order to nurture and grow your relationship with your audience, keep an eye check on your new followers on different social media channels and thanks them for following you. Observe carefully the various activities of your followers, understand in what they are interested and tailor your content according to their need.
• Put social media icon in all your communication: Always use your social media digital signature in all your communications – from email signatures, presentations, direct ails and letter head. Never missed any opportunity to let your audience know that how social much active you are and you want to build a relationship with them through your social media channels.

I am sure this will give you an idea of how to boost your social online presence.Share your views too-  I would love to hear from you about your experiences, your thoughts and feedback.

Koenig Offers a Free Lesson on Social Media Marketing

Koenig Offers a Free Lesson on Social Media Marketing

Koenig Offers a Free Lesson on Social Media Marketing

Koenig Offers a Free Lesson on Social Media Marketing

Understand your Reader’s Psychology – they are your king

Earlier when  I am not at all aware with the power of content , I was always wonder that why people write so much on different topics everywhere on internet, then slowly and gradually I have started understanding that  the roots of internet is content. When I started writing for different websites, I have realized that writing is not difficult but to write as per your reader psychology is dam difficult task. And here you have to think a lot means think wisely. What you want to convey through your writing. One thing is for sure whatever you are writing; there is some goal behind that – whether you want to increase the traffic of your website, blog, people should subscribe for your newsletter or more lead generation, or just the brand awareness. So keep in mind that not just writing anything is important- powerful content matters a lot.

As I mention above that to write influential you need to understand the psychology of your reader first. What they expect from your post. Let me take an funny example-  if you are writing about how to download the guitar lesson then I am sure that this is something your reader can’t expect from you … Oh common!!! they know how to download the material from internet, so at the end of the day you got the worst feedback after that you can’t even think of writing for another couples of days but hold on if you write “learn Guitar in the most effective and easy manner in just few steps” you hits the target- people who are really interested in learning guitar can turn on your prospective readers, after that you sit aside and measure the success of your writing.

We have usually understands that people are saying that content is king but that is just for the interpretation. Saying that Readers are king leaves no doubt because they are the one to whom you are writing for.

Readers decide that how much they want to read and what they want to read. It took a fraction of seconds to divert the mind of your reader if they didn't found your post useful or relevant to their need. Because the destiny of every blogger is controlled by the reader.

Lets highlight few of the points to understand how to cater to their interest:

• Shape up your content as per your readers requirement.
• Write less but deliver more.
• Value the feedback of your readers given on your earlier post- take it as a tool of improvement rather than criticism.
• Don’t ignore the other factors while writing like the time the post was published, the length of post, topic, who shares your post, and so on.

I am sure till now you have understand that if your Readers are happy that is the most important metrics of your success. Keep writing!!!

I would love to hear from you about your experiences, your thoughts and feedback – after all you are my readers and your feedback is king.

Facebook Marketing

Effective Facebook Marketing Strategies

In 2013 it has been estimated that there are near about 1.11 billion facebook users.

Logo Reflects Your Brand Identity

Business Logos generally defined as an iconic face for your company to the world. It shows the graphical representations of the core values and objectives of the company. It is one of the essential branding components of the companies today. Never forget that a good logo can lead to a boost in your sales and conversions and a poor logo can turn off your customers any time.

According to the sources Twitter had paid only $ 15 for its unique logo and Nike had just spent $ 35 for its logo. What all we need to understand is that to design the impressive logo you don’t need to spend huge amount of money to attract your potential client towards your brand. Moreover it’s all about the mind game where you need to spend some time and efforts in the brainstorming that what you want to convey through your logo to the People.

Following branding and marketing strategy need to be considered before making the logo for the company:-

• Definite Purpose: - Corporate and business logos must be designed with some definite purpose because they act as a face of a company. As we know that images speak louder than words, so your logo which is the combination of fonts, images, color, visual elements and typography all these things need to be so perfect to convey the relevant information about the company along with some sense of meaning and a feeling of trust. Don’t forget that your well defined logo will become the advertising and marketing support in future. 
• Designing Principle: - The logo should be designed in such a manner that it will give some identity to your business. The selection of colors, fonts, images, text and slogans should be very unique in its own way so better choose wisely. Every single symbol you used in your logo make people think of traits that are associate with your company.
• Brand Identity: - Always remember that people identify your brands with your logo only. So a good logo works as a brand identity for your growing business. It appears everywhere on your marketing material like on stationeries, websites, business cards, brochures, pamphlets, hording etc. Even now days people are so much socialite and they are using their brand identity or we can say that logo images  in all social networking sites so that they can capture the attention of the people from all over the world. Most of the time a well designed logo can contribute a lot to the success of your business whereas a shabby logo can reflect amateurishness.
• Don’t Play with the size: - When it comes to logo design size does matter. Logo size plays an important role because it comes everywhere on your marketing material. So a wrong size can spoil the branding. Make sure your logo should be legible at all sizes.
• Be Different: - Different and Uniqueness is your first priority while choosing the design for your logo. Though it’s very easy to copy someone designs but its damm difficult to be innovative and creative, so while making the logo for the companies dare to think different and always stand out of the crowd. So try variety of colors, designs, fonts that works best for you. In short we can say that play with different designs.
• Follow the rule of K.I.S.S (Keep it simple and stupid):- Since from the starting of the designing process or in the brainstorming step don’t mess up with the complicated designs always keep your logo design simple. The simple design is more recognizable by the people. For example the logo of the Nike company – swoosh is an extremely simple design but it is the one of the most recognizable logo in the world. 

                  Let us look some other Examples of the Great and Successful logos:- 

Promote your Brand with Instagram

Promote your Brand with Instagram

Capture and Share the World’s moments- well said by Instagram Team. A smart and stupendous photo and video sharing social networking service, which allows you to click anywhere, apply filters and share it with the people around the world. You can share it with Facebook friends, Twitter followers, Google + followers and with everyone through Social Networking sites. 

With the emergence of Social Media Mix in the marketing, Instagram is becoming one of the platforms for giving a buzz to your business. Yes! It means that now you can promotes your brand in the most fascinating manner. Since from the 2012 the day when facebook acquired Instagram for $1 billion, its popularity is touching the peak among the users and the brands. There are currently over 150 million monthly active users. 

So now the question is are you using Instagram for your Brand Promotion? Many of the large scale businesses, high ended brands beginning to realize its effectiveness and actively uses it to promote their brand and targeting the right audience to make it visible to a new market.

Following are the tips which we can use for the success of the company via Instagram: 

• Get the Advantage of Photo and Video Sharing Feature: Sharing the great quality of Photos and Videos with the people is the amazing feature of Instagram and I must say being a company you can derive the full benefits out of it if your advertising goal is brand Promotion. Convey your message to your target audience through photo & video content in a most effective manner. It should be less confusing but more interactive.  Use 15-second, editable, filter-enabled video with Instagram and give your brand an ability to get more personal and engaged with your new audience.
• Don’t think too much about when to Post: Since Instagram is the mobile based, interactive Social networking mobile apps which is used by the user almost every hour, So don’t waste time in thinking when to post as there is no fix schedule  of posting. What makes Instagram awesome is that post anytime when you feel like.
• Use Pertinent and Popular Hashtags: Hash tags are the great tools which we can use in our post or photos to get more exposure. Maximum users of these social networking sites used hashtags on a particular topics. In fact there is a correlation between the hashtags you use and the success of your content. So it is highly recommended that use Hashtags at least 1- 3 per photo in your posts. It gives you more opportunities to get engaged and interacts with your users.  #loves, #cute, #Follow are few of the top tags on Instagram.
• Follow your Followers: To make a healthy relationship with the people to whom you are follow- Always follow them back. You never know when they become your prospective clients in future.
• Don’t Hesitates to tag other brands and people: Tagging is the powerful feature on Instagram. It allows you to tag other in your posts, so don’t hesitate to use this feature fully.Tag people, multiple brands which are relevant to your content post and add some credibility to your posts.
• Host the contest on Instagram: Being the large scale business and companies organized photo contest on Instagram by using appropriate hashtags .Recently Samsung camera company used the hashtags #liveIn the moments to promote their Instagram photo contest on their facebook page. Here you can also take the help of other social networking sites to update your potential customers about your upcoming contests and events related to photography on Instagram through your status.
• Optimize your Profile: Make your company profile informative on Instagram by using great words, specific images and brand information in a concise manner.
• Industry Related Hashtags: If you are in company event and clicked a lot of photos, use them in your account with relevant hashtags so that event coordinators, your employees and other attendees can find them.
• Always Post something new and updated: Your followers are looking forward to get the Fresh, updated and innovative information from your side. So always give your followers a first look of an event, product or news feature.
• Get more Followers from Facebook : According to the  great aspiring entrepreneur and CEO of Tint  (Organization which helps to develop the relationship with the customers through social media) – Tim Sae Koo  states that cultivate the 3 important things in your Instagram account :

·         Connect it with your Facebook Account to increase your followers

·         Use relevant and popular Hashtags

·        Following others to get engaged with them by liking and commenting on their Photos.